Philly & Friends | Storefront | notonthehighstreet.com
Children's Books

Our Story

A drop of colour in the sea of children's products

Philly & Friends is an award-winning children's lifestyle brand with a strong purpose at its heart. We aim to add a drop of colour in the sea of children’s products while supporting underprivileged kids around the world. Our products are designed to instil confidence and self-love through the power of representation.

Inspired by my daughter whose nickname is Philly, I wanted to create a children’s character kids everywhere can love and identify with. One who is strong, confident and happy, goes on adventures, laughs from within and loves wholeheartedly with tight hugs and lots of kisses.

When I had my daughter in 2017, there weren't many quality children's books that featured a black or minority ethnic main character. At the time, less than 1% of children's books in the UK featured a Black main character and the Toy industry stats isn't any better.

Philly & Friends was born out of a desire to see children grow up to see beauty in themselves and others, to believe they can be anything they want to be. I strongly believe representation matters - all children deserve to see themselves and others represented in the books they read, toys they play with and media they consume.

Black Children's BookWho Do I See in the Mirror?Vese Aghoghovbia
African Queens

Our Awards & Recognitions

We are proud to be an award-winning children's brand

STORYTIME WITH FERGIE (DUCHESS OF YORK) - Who Do I See in the Mirror? was selected by the Duchess of York, Sarah Ferguson, as one of the books to read on her Storytime with Fergie channel

ABSOLUTELY MAMA AWARDS 2020 - BEST BRAND

BLACK BRITISH BUSINESS AWARDS - 2021 FINALIST CONSUMER & LUXURY

PINTREST BLACK GOLD BRAND COMPETITION 2020 - RUNNER UP

2020 START-UP AMBASSADOR (LONDON) - START UP LOANS

WINNER OF 2020 THE BREAKTHROUGH FUND BY THE BREAK SOCIAL

HOLLY & CO SMALL BUSINESS INSPIRATOR

MEDIA RECOGNITION - featured by Hello! Magazine as one of the best 15 children's books on diversity and on the coveted Indy Best list as one of the best kid's books that celebrate diversity.

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Reviews

  • "My daughter has LOADS of books but whenever we tell her to choose a book she will always either pick this one We love it"
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    Nike

  • "My daughter absolutely loves this book! She’s 2.5. We have to read it every night ??"
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    Laura

  • "Beautifully illustrated this book. So sweet"
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    Duchess of York

  • "It's beautiful - everything from the printing and illustrations to the wonderful message of self-love and confidence."
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    Arbee

Press Comments

"Gently empowers the reader, teaching kids to embrace their beauty and others, both inside and out."
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Jul 2021

"The beautiful illustrations are bold and colourful – perfect for capturing a toddler’s attention"
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Mar 2021

"One of 7 books to help your children develop into young changemakers wishing for a more equal world"
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Sep 2021

"Our editors’ picks of the most stylish and loveable decor for children’s bedrooms"
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Jan 2021

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