Dainty London | Storefront | notonthehighstreet.com
Dainty ladies jewellery

About us

Dainty London Jewellery was founded by me, Jade. My journey started as a Children’s Heart Transplant Nurse Specialist...

Dainty London Jewellery was founded by me, Jade. My journey started as a Children’s Heart Transplant Nurse Specialist, but my passion for design and storytelling has led me to become a multi-award-winning jewellery designer.

My jewellery designs are inspired by my wonderful childhood in Cornwall. My father was a fisherman, and he would go out to sea for days at a time. When he returned with his lobster pots and fishing nets, I would imagine mermaid treasures tangled up among them. I still envision glistening gemstones and barnacle-encrusted treasures from the depths of the ocean. As an adult, I realised there was a significant gap in the market for this style of design, capturing the magic and wonder of our inner child.

My commitment to nature's beauty and sustainability is also a key influence and I use recycled silver and fair-trade gold whenever possible, demonstrating my dedication to eco-friendly practices. Every piece is carefully handcrafted in my London and Essex workshops.

Dainty London Jewellery model wearing earringsDainty London Jewellery Cornish Coastal CollectionDainty London Jewellery Silver Mussel Hoops earrings on woman
Dainty London Jewellery designer headshot

Our Awards

I was honoured to receive numerous awards for my designs..

I was honoured to receive numerous awards for my designs, including "Emerging Jewellery Brand of the Year" at the UK Jewellery Awards and "Creative Entrepreneur of the Year" at the Great British Entrepreneur Awards. In addition, Dainty London was a finalist for the "Commercial Jewellery Designer of the Year" at the UK Jewellery Awards and "Designer of the Year" with the NAJ and this year won the Online 'Retail Strategy of the Year' award at the UK Jewellery Awards 2024.

With a range of over 100 pieces, Dainty London can be found many independent stores across the UK. Dainty London has been featured as a 'Must-Have' in esteemed publications like British Vogue, Tatler, Stylist, and The Telegraph, and it's truly humbling to see influential figures such as Emeli Sande, Kylie Minogue, and Hayden Panettiere embrace and promoting the jewellery, even on the red carpet at the Oscars! I was recently featured in Forbes magazine as 'A female founder to celebrate this Woman's history month'.

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Reviews

  • "I have today received my Giselle ring that I ordered only a few days ago. I saw it advertised in Vogue Magazine and was smitten! I decided to order one as I love stylish, original pieces. I was so pleased when I received it, as it came in a gold packet in a pretty box with a bow. When I took it out of the pouch I was so pleased, it is gorgeous! Beautiful colour, unusual, and so stylish, I absolutely love it, a real show stopper!"
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    Sonija Thomas

  • "This range is so beautiful, delicate, tasteful with such intricate detail. I absolutely adore my necklace."
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    Amy J

  • "I recieved this ring as a gift from a close friend for my 40th Birthday. It’s so unique and special and represents our friendship and thise within our group of like minded souls through lifes adventures. Was worried it might be uncomfortable to wear but fits like a dream and I wear it all the time. "
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    Maeve Nolan

  • "Dainty London Jewellery is such a gorgeous brand. My 18ct gold starfish necklace is beautiful & I love wearing it on its own or layered with my other necklaces. I love the details & that it was modelled on a starfish found on the beach. I love all the unique designs particularly the Cornish Coastal range''"
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    Ashley Dainty

Delivery

Your jewellery is carefully packaged in a luxurious ocean blue matchbox-style jewellery box, embossed with our gold logo, and includes a complimentary polishing cloth to keep it shining.

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Returns Address

86 Armistice Avenue, Springfield, Chelmsford, CM1 6AR, GB

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